Identity-Based Motivation: Implications for Action-Readiness, Procedural-Readiness, and Consumer Behavior

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89935/1/oysermanjcp2009target.pd

Identity‐based motivation and consumer behavior

Choices are often identity‐based yet the identity‐to‐choice link is not necessarily obvious for reasons articulated by the identity‐based motivation model (Oyserman, D. (2009). Identity‐based motivation: Implication for action‐readiness, procedural readiness and consumer behavior. Journal of Consumer Psychology). Specifically, which identities are salient and what identities mean in the moment are highly dependent on situational cues. Though they feel stable, identities are dynamically shaped by situational affordances and constraints and this shaping process can occur without conscious awareness. This implies that product use, including use of utilitarian products, can become identity‐based, as can both self‐constructive and self‐destructive choices. Over time, broader identities are more likely to be cued than more narrow ones, though any identity can be cued in the right circumstances. The commentaries apply the model to culture‐contingent effects of power (Shavitt, S., Torelli, C. & Wong, J. (2009). Identity‐based motivation: Constraints and opportunities in consumer research. Journal of Consumer Psychology), charitable giving (Aaker, J. & Akutsu, S. (2009). Why do people give? The role of identity in giving. Journal of Consumer Psychology), and the consequences of salient identities for self‐constructive vs. self‐destructive choices (Kirmani, A. (2009). The self and the brand. Journal of Consumer Psychology) and this commentary addresses some of the questions they raise.Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/141517/1/jcpy276.pd

African American Identity in Adolescence

http://deepblue.lib.umich.edu/bitstream/2027.42/89954/1/oyserman__harrison__1999.pd

Being Asian American: Identity, cultural constructs, and stereotype perception

The interplay between individualist and collectivist orientations, ethnic identity, and beliefs about stereotypes was explored among Asian Americans. The authors proposed four components of Asian American Identity: feelings of interdependence with family, a sense of connectedness to heritage and tradition, a belief that achievement would reflect well on one's family and group generally, and an awareness of structural barriers and racism. A sample of 162 Asian American university students perceived stereotypes about Asian Americans as focusing primarily on school achievement and secondarily on social attributes. Although rarely engaging in strategies to avoid being academically labeled, students engaged in strategies to avoid labeling in other domains. Students varied in their valuation of the model minority label, with those high in Asian American Identity, collectivism, and work ethic more likely to view the label positively.http://deepblue.lib.umich.edu/bitstream/2027.42/64268/1/Being_Asian_American.pd

When Message-Frame Fits Salient Cultural-Frame, Messages Feel More Persuasive

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89910/1/uskul__oyserman__2010.pd

Seeing the Destination AND the Path: Using Identity‐Based Motivation to Understand and Reduce Racial Disparities in Academic Achievement

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/136034/1/sipr12030_am.pdfhttp://deepblue.lib.umich.edu/bitstream/2027.42/136034/2/sipr12030.pd

Individualism, Autonomy and Self-Expression: The Human Development Syndrome

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89924/1/inglehart__oyserman__2004.pd

The Possible Selves of Diverse Adolescents: Content and Function Across Gender, Race and National Origin

http://deepblue.lib.umich.edu/bitstream/2027.42/89944/1/oyserman__fryberg__2006.pd

Call for papers for a special issue in Journal of Consumer Psychology: “Emotion, self, and identity: Implications for and consequences of consumer behavior”

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/141503/1/jcpy1.pd

Identity-Based Motivation: Implications for Intervention

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89932/1/oyserman__destin__2010.pd